Our Culture

An organization’s culture should be a direct reflection of their mission, vision, and values. How they conduct business, manage workflows, interact as a team, and treat their clients, all reflect the complexion of the organization. At The Cannon Group, we believe that organizational culture is the sum of a company’s beliefs in action.

MISSION - Our mission statement has and will remain, "Always keep growing." 

VISION - Our corporate vision is to be a force for change, improvement and growth. 

VALUES - Punctual, Organized, Accountability, Growth, Leadership, High Standards

LEADERSHIP PHILOSOPHY - Our values, expectations, and skills help guide our corporate leadership philosophy of:

  • Leadership is the ability to gather a group of individuals and become a team for the betterment of an organization and the people within it through initiatives of change;
  • Leadership is about allowing others’ strengths to overcome your own weaknesses to improve results; and
  • Leadership is about using change as a force to pull (and sometimes push) individuals outside of their comfort zones to recognize personal and professional growth.

A company is only as strong as its executive leadership.


Katrin Ratassepp Chief People Officer

Katrin Ratassepp Chief People Officer

Katrin Ratassepp Chief People Officer

Katrin has demonstrated success leading cultural change, internal training programs, and leadership development initiatives for organizations. She has over 20 years of experience working with individuals and teams from small businesses to Fortune 100 companies.  Katrin’s key to success is that she has always embraced change and driven results. She possesses the intrinsic motivation and desire to empower those around her. Katrin believes there is no challenge that cannot be overcome with enough focus, dedication, and a sincere willingness to learn. She is passionate about bringing out the best in individuals, teams, and organizations, and consistently provides the right balance of challenge, support, and education that clients need to reach their goals. Katrin is certified in Everything DiSC and an accredited facilitator of The Five Behaviors of a Cohesive Team. She has a Master's degree in Leadership and Organizational Development and a Bachelor's in Business Administration with a concentration on Contract Management and Negotiation.


  • Gallup Strengths Finder - Achiever, Futurist, Learner, Focus, Ideation
  • Everything DiSC – D Style: Results oriented and action driven
  • Five Behaviors – Steadfast, keeps things moving, overcomes obstacles, and achieves end goals


Mike May Chief Strategy Officer

Katrin Ratassepp Chief People Officer

Katrin Ratassepp Chief People Officer

Mike has provided training and consulting services for more than 25 years.  He has held leadership positions in the government, commercial, and non-profit sectors.  Mike has coached executives ranging from start-ups, family owned, and Fortune 500 companies.  He has led companies through growth stages, ownership transitions, and market pivots.

Mike is driven to contribute to the success of others.  He has always been a strong advocate, and actively engaged in peer mentoring and personnel development.  He has designed and implemented organic programs tailored to align with the culture, individuality, and goals of the organization.  Mike is certified in Everything DiSC and an Authorized Partner in The Five Behaviors of a Cohesive Team.  He has a degree in Criminal Justice with an emphasis on Applied Behavioral Science.

  • Gallup Strengths Finder - Individualization, Relator, Achiever, Focus, Competition
  • Everything DiSC - Dc Style: Results oriented while ensuring high-quality outcomes 
  • Five Behaviors – Addresses problems while being objective and focused on facts